 We look to our UK brothers to help develop solid practices we can enforce locally till whilst we play catch up. http://tinyurl.com/kmn63jn. Note to self must engage ADMA to formulate a AU …
Latest Post
An introduction of iCumulus online lead generation service is out!
We deliver full coverage of online lead generation methodologies such as question sponsorship, co-registration, publisher host and post. Data quality and real time lead delivery strengthen our deliverables when it …
Consumers prefer SMS to other forms of mobile marketing
Market Survey, conducted by Millward Brown Digital in eight countries including the UK, USA, Australia, New Zealand, found of over 1,500 mobile users, revealing that well over half (59%) of …
iCumulus and 8thfloorads form Strategic Alliance to Deliver Premium Lead Generation Solutions within Australia and New Zealand
Delivering customer acquisition solutions to advertisers and asset monetisation for publishers. Sydney, Australia – August 5th, 2013 – iCumulus and 8thfloorads today announced that they have entered into a strategic …
The Evolution of Data Management Platforms
As many brands realise the full potential and opportunities data presents to drive responses to digital campaigns. The selection of the optimum technology is a mine field, and you’re not alone …
Apple iAd
This week sees the addition of a number of very successful iAd campaigns. iAd provides mobile advertisers unparalleled targeting to Apple users with scale – ask us how
Latest White Paper from iCumulus
We have developed this White Paper with a combination of best practices, from shared experiences, and industry research, on the best usage of the data iCumulus collects on behalf of …
iCumulus is releasing Online Lead Generation Overview White Paper
Find out why it’s trending and what tactics are available to you. It is a fantastic introduction to how lead generation is transforming the marketing and media industries. Find out …
5 Reasons You Shouldn’t Delete Your Cookies
When surfing the internet, websites save small parcels of data on your computer called ‘cookies’. These cookies can be used to improve your experience with a website, and generally make …
iC 3rd party Data gets campaign results
Since we launched our 3rd party profile data for programmatic retargeting campaigns we are proud to release the key findings: Our data sets are building great momentum from within …