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The Evolution of Data Management Platforms

The Evolution of Data Management Platforms

As many brands realise the full potential and opportunities data presents to drive responses to digital campaigns. The selection of the optimum technology is a mine field, and you’re not alone …


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Apple iAd

Apple iAd

This week sees the addition of a number of very successful iAd campaigns. iAd provides mobile advertisers unparalleled targeting to Apple users with scale – ask us how


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Latest White Paper from iCumulus

Latest White Paper from iCumulus

We have developed this White Paper with a combination of best practices, from shared experiences, and industry research, on the best usage of the data iCumulus collects on behalf of …


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5 Reasons You Shouldn’t Delete Your Cookies

5 Reasons You Shouldn’t Delete Your Cookies

When surfing the internet, websites save small parcels of data on your computer called ‘cookies’. These cookies can be used to improve your experience with a website, and generally make …


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iC 3rd party Data gets campaign results

iC 3rd party Data gets campaign results

  Since we launched our 3rd party profile data for programmatic retargeting campaigns we are proud to release the key findings: Our data sets are building great momentum from within …


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