Marketers are stuck in a Bermuda Triangle of being fearful about innovations impacting their jobs, yet if they don’t use new tech they will fail to meet business outcomes. According …
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Three Technologies Your Company Needs to Survive
By the year 2020, half of all online searches will be carried out by voice, and 30 percent of them will be made using no screen at all. AI assistants will manage our day-to-day schedules, …
Significantly Outperform your Business Competitors
Businesses that prioritize customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research. The Adobe Digital Trends Report …
The Power Behind Account-Based Marketing
B2B marketers find that targeting to key accounts and “flipping the funnel” drive double-digit ROI
#account-based marketingWhat is Lead Nurturing?
Lead nurturing refers to the activities that occur after a lead has been delivered to an advertiser, and is a key ingredient for the success of any online lead generation …
CMOs Cannot Afford to Miss 2018 Technology Predictions
Nancy Lim, Marketing Director, CallRail, predicts top three trends for 2018 that will impact marketing  For marketers, being one step ahead can make the difference between closed business and lost …
New UK research appointed for Customer Acquisition best practices
 We look to our UK brothers to help develop solid practices we can enforce locally till whilst we play catch up. http://tinyurl.com/kmn63jn. Note to self must engage ADMA to formulate a AU …
An introduction of iCumulus online lead generation service is out!
We deliver full coverage of online lead generation methodologies such as question sponsorship, co-registration, publisher host and post. Data quality and real time lead delivery strengthen our deliverables when it …
Consumers prefer SMS to other forms of mobile marketing
Market Survey, conducted by Millward Brown Digital in eight countries including the UK, USA, Australia, New Zealand, found of over 1,500 mobile users, revealing that well over half (59%) of …
iCumulus and 8thfloorads form Strategic Alliance to Deliver Premium Lead Generation Solutions within Australia and New Zealand
Delivering customer acquisition solutions to advertisers and asset monetisation for publishers. Sydney, Australia – August 5th, 2013 – iCumulus and 8thfloorads today announced that they have entered into a strategic …