As many brands realise the full potential and opportunities data presents to drive responses to digital campaigns. The selection of the optimum technology is a mine field, and you’re not alone …
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Apple iAd
This week sees the addition of a number of very successful iAd campaigns. iAd provides mobile advertisers unparalleled targeting to Apple users with scale – ask us how
Latest White Paper from iCumulus
We have developed this White Paper with a combination of best practices, from shared experiences, and industry research, on the best usage of the data iCumulus collects on behalf of …
iCumulus is releasing Online Lead Generation Overview White Paper
Find out why it’s trending and what tactics are available to you. It is a fantastic introduction to how lead generation is transforming the marketing and media industries. Find out …
5 Reasons You Shouldn’t Delete Your Cookies
When surfing the internet, websites save small parcels of data on your computer called ‘cookies’. These cookies can be used to improve your experience with a website, and generally make …
iC 3rd party Data gets campaign results
Since we launched our 3rd party profile data for programmatic retargeting campaigns we are proud to release the key findings: Our data sets are building great momentum from within …
iCumulus launches iNimbus, an Australian first, real time, permission-based data management platform
-iNimbus provides greater depth of consumer information for better targeting- -Partnership agreements signed with both demand and buying side companies- 10th September, 2014 Digital direct response experts iCumulus today launched …
Data Management Platform: Content Creation & Other Applications
Data Management Platforms are generally thought of as a tool for bringing together large amounts of data from multiple 1st party and 3rd party sources into a single access point …
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Long Term Impact – Will consumers feel jaded towards targeted advertising campaigns?
One mistake that marketers can never afford to make is to underestimate the intelligence of their audience. Targeted advertising through DMP’s and building up user profiles to tailor advertising budgets …
How Can You Utilize Programmatic Advertising Better?
Making a plan to improve your ROI sometimes requires taking a step back and analyzing from an elementary level to see if any of the fundamental building blocks to success …