Find out why it’s trending and what tactics are available to you. It is a fantastic introduction to how lead generation is transforming the marketing and media industries. Find out …
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5 Reasons You Shouldn’t Delete Your Cookies
When surfing the internet, websites save small parcels of data on your computer called ‘cookies’. These cookies can be used to improve your experience with a website, and generally make …
iC 3rd party Data gets campaign results
Since we launched our 3rd party profile data for programmatic retargeting campaigns we are proud to release the key findings: Our data sets are building great momentum from within …
iCumulus launches iNimbus, an Australian first, real time, permission-based data management platform
-iNimbus provides greater depth of consumer information for better targeting- -Partnership agreements signed with both demand and buying side companies- 10th September, 2014 Digital direct response experts iCumulus today launched …
Data Management Platform: Content Creation & Other Applications
Data Management Platforms are generally thought of as a tool for bringing together large amounts of data from multiple 1st party and 3rd party sources into a single access point …
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Long Term Impact – Will consumers feel jaded towards targeted advertising campaigns?
One mistake that marketers can never afford to make is to underestimate the intelligence of their audience. Targeted advertising through DMP’s and building up user profiles to tailor advertising budgets …
How Can You Utilize Programmatic Advertising Better?
Making a plan to improve your ROI sometimes requires taking a step back and analyzing from an elementary level to see if any of the fundamental building blocks to success …
Permission is the White Knight of TeleMarketing!!
As the Do Not Call Register [DNCR] hits 9 million numbers, ask us how we can work with you to develop a Opt-In member list of compliant phone numbers, which …
The insider secrets of (online) lead generation white paper is out!
The insider secrets of online lead generation white paper is the second series of iCumulus online lead generation. In this white paper, we shared statistics and insights from lead generation …
Programmatic ad buying explained
Getting your ads in front of the right people at the right time is key to generating sales. For years, the best way to do this was to find the …